Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. We use a live interactive billboard in Amsterdam and Rotterdam to place people in a similar situation, which confronts them with their inactivity. We are literally holding up a mirror to them. Shots being filmed of passers-by are shown simultaneously as life-sized images on a huge video screen/billboard. A second layer of previously recorded blue screen film has been edited into the live images on the screen. We see an ambulance arrive in this second layer. A group of youths on the street start aggressively hassling the ambulance workers. The onlookers, who unknowingly play a supporting role in this film, do not do anything. The Dutch government is utilising this interactive communications medium to confront the public with a situation like this and to provide them with a few tips on how to react to aggression on the streets. Ask others for help and speak out together. Call the police. Stay with the victim. Make photos for the police and file a report.

Cannes Lions Bronze Film
Shortlist Cannes Lions Outdoor
Shortlist Cannes Lions Film
ADCN Gold Outdoor
ADCN Silver Interactive
Silver Spinaward Best Media
Silver Eurobest Media
Nominated Spinawards Best innovation
Nominated Spinawards Best interactive video
Silver Epica Media innovation