To demonstrate and prove how economic and efficient the new Mercedes-Benz Sprinter is we created a unique two-day live stream experiment. In this experiment we let the new Sprinter compete with different opponents, which are all about ‘endurance’; tools and objects the audience knows and uses daily. Which opponent would be the last one standing in a thrilling competition between machines? Prior to the experiment’s launch the audience was asked to predict the endurance of the opponents e.g. a construction lamp, a drill and the – icon of endurance – Duracell Bunny. The price to be won: One year of driving in the Mercedes-Benz Sprinter for free.
Through a live stream people could follow the actual endurance status of the various opponents. Participants of the competition were updated each time a machine dropped out. Through TVC, DM and social media we created awareness and asked people to make their predictions for this experiment on a smart HTML site. We used social media to update people on the status of the experiment and create traffic to the stream.
For the complete case study check the award page.
Nominated Spinawards Online Campaign