here’s always massive interest in the new iPhone every year. But in 2014 the technical innovations were overshadowed by the size of the device. The new iPhone 6 Plus doesn’t fit in your pocket and there’s a chance it will bend if you sit down. #bendgate unleashed panic among iPhone fans. Brands rushed to tie in on #bendgate, but KPN presented the solution on release day. People waiting in the queue at the Apple store could have a mobile tailor enlarge their pocket to Pocket Plus so that the new iPhone’s size no longer mattered.

For the complete case study check the award page.

ADCN Bronze Outdoor
ADCN Bronze PR
Gold Lovie Award
Finalist Lovie Awards