The Dutch Alzheimer’s Foundation wants to mobilize more and younger people in the fight against dementia, people for whom the disease is more remote. To do so we created a Facebook campaign that used friend’s photos to allow people to experience what it’s like to have Alzheimer’s disease. During the campaign, people were tagged in photos of events that never took place. A photo would appear on their timeline, in which they could see themselves at an event that they knew they had never attended. This personal confusing experience brought the problem very closeby.

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2x Gold Lovie Award
1x Bronze Lovie Award
2x People’s Lovie Award
Shortlist Cannes Lions Cyber
Shortlist Cannes Lions Promo & Activation
Webby Awards Nominee
ADCN Bronze Interactive
2x Nominated ADCN Promo & Activation
Silver Spinaward Social Media
Nominated Spinawards Media
Nominated Spinawards Content
Bronze Esprix